A quick search on Facebook or Twitter can give you a goldmine of information when it comes to customer feedback and more importantly customer demographics. Use this information to find your niche target group. If you use this information wisely you can rapidly produce online leads with laser precision. Pay per click advertising on Facebook is one great way to generate an endless number of leads. I use this strategy often and I have several very effective adds that I run on a schedule to keep a steady stream of leads coming into my Fan Page and then into my business.
TIP! Whenever you’re having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people.
This may sound simplistic but if you are using your social media to advertise an existing business, especially one that is based online, make sure you include the link to your website. It is astonishing how many people don’t include a link to their own site.
Getting those interested prospects to click over to your site is a great way to introduce them to all you have to offer. Usually offering a “legal bribe” in the way of much coveted solutions to problems will encourage your prospects to click your ad or opt into your Fan Page.
Ask people to “LIKE” your Facebook page everywhere. Ask on your Facebook page, on your website, in any advertising, and in your brick and mortar stores. The more individuals “LIKE” your page, the more they will spread information about your brand. This is a great way to increase business as well as your SEO rankings.
Give your social media follower’s exclusive offers. Entice your customers with something unique, something that they can’t find anywhere else. For example, do a contest for your social media fans. If this isn’t something you’d like to do, offer an exclusive item or offer for your social media fans instead. You can also make announcements only on your social media sites. Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this, so if you truly listen to your customers and work to make change accordingly, you will be highly respected by those that matter most. Allow your customers to make suggestions and work to understand their concerns to increase your business. Social media is all about connecting and then cultivating a relationship…get it?
Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.
TIP! To get good reaction to your social media marketing, have your content be humorous whenever possible and appropriate. When someone sees something in their Facebook feed that causes them to physically laugh out loud, they are inclined to share it with their online friends.
Make sure you post new pictures regularly on Facebook or Twitter. Your friends and followers probably have a lot of content appear in their feeds, and they will be more likely to notice a picture rather than a text. You could very easily create different photo galleries for your products.
As was stated in the beginning of this article, social media marketing has become a popular way to market a product, service or business. If you take the tips that the above article has given to you, you will find your income growing more and more each and every day.